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Bubble Yum

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(Redirected from Bubble Yum Duck)
Bubble Yum
Product typeBubble gum
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1975; 49 years ago (1975)
MarketsWorldwide
Previous ownersLife Savers
Nabisco
TaglineKeeps it Poppin
The Number Yum Taste in bubble gum
Websitehersheyland.com/bubbleyum

Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers.[1]

History

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In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[3]

Mascot

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Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[4]

References

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  1. ^ a b Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8
  2. ^ a b Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W. W. Norton & Company, p. 92–93, ISBN 0-393-04734-2
  3. ^ "The Untold Truth of Bubble Yum Gum". 7 June 2021.
  4. ^ "Bubble Yum".
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