Hollywood and Vine

For other uses, see Hollywood and Vine (disambiguation).

Hollywood and Vine
Prospect and Weyse Avenues (1887–1910)
Hollywood and Vine street signs
Location
Hollywood, Los Angeles
Coordinates	34°06′06″N 118°19′36″W
Roads at junction	Hollywood Boulevard Vine Street
Construction
Type	Intersection
Opened	1887 (as Prospect and Weyse) 1910 (as Hollywood and Vine)
Maintained by	City of Los Angeles Department of Public Works

Hollywood and Vine, the intersection of Hollywood Boulevard and Vine Street in Hollywood, a district of Los Angeles, became known in the 1920s for its concentration of radio and movie-related businesses. The Hollywood Walk of Fame is centered on the intersection.

Few production facilities are still located in the immediate area. One of the few remaining is the Capitol Records Tower to the north of the intersection.

The namesake subway station for the Metro B Line is located directly below the intersection, but the entrance/exit to the station is located one block east at Hollywood and Argyle Avenue. The intersection is located in ZIP code 90028.

History

Aerial view of Hollywood and Vine, 1920

The area was a lemon grove until 1903, when Daeida Beveridge allowed one corner of the dirt intersection on her property to be used for the Hollywood Memorial Church. The streets were renamed in 1910, when the city of Hollywood was merged with Los Angeles.

Beginning in the 1920s, during the Golden Age of Hollywood, the area began to see an influx of money and influence as movie and music businesses moved to the district, turning the local farms and orchards into movie backlots. Hollywood and Vine was the second busiest intersection in the area, after Wilshire Boulevard and Western Avenue.

In the 1930s, radio station KFWB spoke of "broadcasting live from Hollywood and Vine," and newspaper columnists Hedda Hopper and Jimmie Fidler regularly touted the intersection's mystique.

In 1958, the intersection became the central point of the newly installed Hollywood Walk of Fame. Later Neil Armstrong, Buzz Aldrin and Michael Collins, the astronauts of the first lunar landing mission Apollo 11, were awarded television stars for coverage of the mission, and given the places of honor at all four corners of Hollywood and Vine.

By the 1960s, however, many studios and broadcasters had moved onto more upscale areas, and the area fell into disrepair and disrepute, with many abandoned stores and offices, and the streets themselves, claimed by squatters and panhandlers. It took several decades for redevelopment to take hold, and visitors looking for Hollywood dreams were often taken aback by the area's contrast with shinier tourist meccas.

The Hollywood and Vine intersection has become iconic

The Hollywood/Vine subway station opened in 1999, and led to more sustained and serious redevelopment in the area. On May 29, 2003, Hollywood and Vine was named "Bob Hope Square" to commemorate Hope's 100th birthday.

In urban folklore, many of the local buildings are considered to be part of "Haunted Hollywood", home to the ghosts of celebrities (and less stellar residents) of Hollywood's legendary past. The intersection has been mentioned or alluded to in dozens of songs, films, video games, music videos and other popular media, often as a symbol of Hollywood's lure as a destination for dreamers, or for its decadence and disappointments.

Historic buildings

Hollywood and Vine's first building, located on the intersection's sourtheast corner, was the Hollywood Memorial Church, constructed in 1903. It was later torn down to make way for the intersection's first high rise, the 12-story Taft Building, built in 1923. The Taft Building was built in the Renaissance Revival style for A.Z. Taft Jr. by Walker & Eisen. In Hollywood's golden age, every studio had offices in the building, and so did Charlie Chaplin, Will Rogers, and the Academy of Motion Picture Arts and Sciences. To the south of the Taft Building is the Spanish Colonial Revival Herman Building and south of that was the complementary-designed Hollywood Brown Derby, the latter of which was demolished in 1994. To the east of the Taft Building was the Châteauesque Gilbert Books Building, which was demolished to make way for the W Hollywood Hotel and Residences.

On the northeast corner, the Equitable Building of Hollywood was designed by Aleck Curlett, built in 1929, and expanded in 1931. Originally home to numerous talent and advertising agencies, it was converted to a condominium in 2007. East of the Equitable Building is the Art Deco Hollywood Pantages Theatre, designed by B. Marcus Priteca and built as a movie palace in 1930, then converted to a live theater in the 1970s. North of the Equitable Building is the Welton Becket designed, Googie-styled Capitol Records Building. Built in 1956, the Capitol Records Building is the world's first circular skyscraper and was home to the first music operations on the west coast of the United States.

On the northwest corner, the Laemmle Building was built in the International Style in 1932 by Richard Neutra for Carl Laemmle, head of Universal Pictures. The original design Neutra intended was not built because of the 1929 stock market crash, and the building was significantly altered many times. The building was gutted by fire in April 2008 and razed six months later. To the west of the former Laemmle Building is another International Style building, this one by Rudolf Schindler. The building was originally known for Sardi's Diner and is now home to the Cave Theater. West of that is the Vine Theatre. To the north of the former Laemmle Building is a Spanish Colonial style Hollywood Playhouse, opened on January 24, 1927 designed by H. L. Gogerty and Carl Jules Weyl. The building's name has changed many times over the 20th century, but was known as the Hollywood Palace for many years before its most recent renaming.

On the southwest corner, the Dyas Building was built in 1927 by Frederick Rice Dorn. From 1931 to 1982, the building housed The Broadway-Hollywood department store, and in 2007, the building underwent extensive reconstruction and reopened as a luxury apartment building. The Dyas Building has an art deco style annex just to the west of it built in the 1930s, and south of the building is the Hollywood Plaza Hotel, built in 1924 and home to silent film star Clara Bow's "It Cafe".

• 
  Hollywood Memorial Church (1903-1923) in 1905
• 
  Taft Building (Los Angeles) (1923-) in 2006
• 
  Hollywood Plaza Hotel (1924-) in 2015
• 
  Hollywood Playhouse (1927-) in 1927
• 
  Broadway Hollywood Building (1928-) in 2016
• 
  Equitable Building of Hollywood (1929/1931-) in 2014
• 
  Hollywood Pantages Theatre (1930-) in 2012
• 
  Vine Theatre (1940-) in 2008
• 
  Capitol Records Building (1956-) in 2008

Redevelopment and urbanization

W Hollywood Hotel and Residences]] (2010-) in 2016

A number of high-profile projects are attempting to restore the lost luster of the area. As of May 2007, major renovations announced by the Los Angeles city council, began construction on the intersection, developments expected to cost upwards of $600-million. The new projects call for a 305-room W Hotel tower with 143 adjoining condominiums. Also part of the plan for the southeast corner of the intersection, 375 luxury apartments, restaurants, a nightclub, stores and a spa, as well as retail renovations of the Pantages Theater, similar to the Hollywood and Highland Center a mile down the Boulevard. Expected completion date is November 2009.

Two other large projects are Palisades Development Group's $50-million conversion of the former Equitable office building to condominiums and Kor Group's $70-million conversion of the former Broadway department store, also into condos.

External links

• Hollywood Entertainment District
• Hollywood Boulevard - myth & reality
• Historic Resources Group - Historic LA Project